{"id":539,"date":"2026-08-14T09:41:47","date_gmt":"2026-08-14T09:41:47","guid":{"rendered":"https:\/\/airebels.nl\/?p=539"},"modified":"2026-08-14T09:41:47","modified_gmt":"2026-08-14T09:41:47","slug":"ai-visibility-is-not-a-brand-game-but-a-category-game","status":"publish","type":"post","link":"https:\/\/airebels.nl\/en\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\/","title":{"rendered":"AI visibility is not a brand game but a category game"},"content":{"rendered":"<div id=\"fws_6ab6753fc421f\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><span style=\"font-weight: 400;\">53.7 per cent is still outstanding<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than half of all categories in AI search engines do not have an owner yet. 53.7 percent, to be precise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Semrush tracked over 50,000 brands across 1,094 categories in ChatGPT from January to June 2026. In more than half of those categories, not a single brand appears in even three out of the five answers. Nobody wins. The spot is wide open.<\/span><\/p>\n<h2>For employers, that is this year's most important figure.<\/h2>\n<p><span style=\"font-weight: 400;\">Employer branding is pre-eminently such an open playing field. Most employers have built their story for Google and for the candidate who is reading it themselves. They have never factored in a model that quotes. As a result, the door remains wide open in almost every sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe best employer in healthcare.\u201d \u201cA good IT company to work for.\u201d \u201cWhich agency suits a strategy consultant who wants to leave the Big Four.\u201d Those are precisely those kinds of categories. And candidates no longer ask Google those questions. They ask a language model, long before they ever reach your vacancies page.<\/span><\/p>\n<h2>Now for the figure that hurts.<\/h2>\n<p><span style=\"font-weight: 400;\">Semrush investigated whether standard SEO signals predict who wins a category in AI. They don't. Brands that own a category only had higher branded search in 55.7 percent of cases. More organic traffic yielded a score of 48.4 percent. A higher Authority Score came out at 52.5 percent. Flipping a coin gives you almost the same prediction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest name on Google is not automatically the name that ChatGPT mentions. Anyone who spent years at the top of the search results can be completely missing from the AI answer. Your Glassdoor score, your advertising budget, your careers site with the nice photos: the language model sees none of it if it cannot cite you anywhere.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What does work then.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Semrush mentions three things. Broad substantive coverage of a subject, so that the model encounters you across the entire theme. Mentions in the sources the model draws from, so in places outside your own site. And clear entity signals: a consistent name, structured data, third-party citations confirming who you are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In plain English: the model needs to know who you are, what you stand for, and it needs to see that confirmed in multiple independent places. One strong careers page won't cut it. It is about the sum total of what exists about you, and whether that whole picture adds up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is where the opportunity lies. If 53.7 percent of categories do not yet have an owner, then the space is still up for grabs. Not next year. Now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And time is of the essence. From the same study: once brands own a category, they retain that top spot in 90.4 per cent of month-on-month comparisons. Whoever claims a subject continues to claim it. The lead grows naturally, because the model you mention today learns tomorrow that you are the answer. Whoever waits now will soon run into a competitor who can no longer be dislodged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I see with clients what this means on the human side. A candidate no longer opens ten tabs. They get one answer, compiled by a model, and that answer is their first impression of you as an employer. If your story is not in there, you do not exist to that candidate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fifteen years in recruitment has taught me one thing. Candidates choose on emotion and justify with facts. That emotion now arises at the very first answer a language model gives, even before a recruiter or an advert comes into the picture. A conversation with a machine that may or may not drop your name.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The nasty thing is that you do not have complete control over that story. The model builds it from everything that can be found about you. Old reviews, expired job postings, a press release from three years ago. What is missing is filled in. What is unclear is simplified. And what is nowhere to be found does not exist.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What can you do?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Start measuring what the model is saying about you today. Literally, in ChatGPT, Perplexity, Gemini and Google's AI answers. Ask it for the best employers in your sector and read who it mentions. There is a strong chance you won't see yourself, even if you have a strong brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afterwards, choose one category you want to own, one that your organisation is truly good at, and build the content and sources so that the model encounters you there time and time again. Ensure external sources confirm your story, because the model is more likely to believe the outside world than your own careers site. And repeat that, because the advantage you are building now is the advantage you won't have to defend next year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is still open today will be forgotten in six months. What is still cheap today will be expensive in a year. And what is still an advantage today will simply be the baseline in eighteen months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Half the categories are wide open. The only question that matters is whether you are the answer to that, or someone else.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">My name is Bryan Peereboom, founder of AI Rebels. We make employers visible in language models.<\/span><\/em><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"53.7 per cent is still unclaimed More than half of all categories in AI search engines do not yet have an owner. 53.7 per cent, to be precise. Semrush monitored from January to June...","protected":false},"author":3,"featured_media":97,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10,8,5],"tags":[],"class_list":{"0":"post-539","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-zichtbaarheid","8":"category-employer-branding","9":"category-geo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI zichtbaarheid is geen merk-spel maar een categorie-spel &#8212; AI Rebels<\/title>\n<meta name=\"description\" content=\"Meer dan de helft van alle AI-zoekcategorie\u00ebn heeft nog geen eigenaar. Wat betekent dat voor jouw employer brand en hoe claim jij de plek voordat een concurrent dat doet?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/airebels.nl\/en\/ai-visibility-is-not-a-brand-game-but-a-category-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI zichtbaarheid is geen merk-spel maar een categorie-spel &#8212; AI Rebels\" \/>\n<meta property=\"og:description\" content=\"Meer dan de helft van alle AI-zoekcategorie\u00ebn heeft nog geen eigenaar. Wat betekent dat voor jouw employer brand en hoe claim jij de plek voordat een concurrent dat doet?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/airebels.nl\/en\/ai-visibility-is-not-a-brand-game-but-a-category-game\/\" \/>\n<meta property=\"og:site_name\" content=\"AI Rebels\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-14T09:41:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/airebels.nl\/wp-content\/uploads\/2026\/02\/Article-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Manuela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/airebels.nl\\\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/airebels.nl\\\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\\\/\"},\"author\":{\"name\":\"Manuela\",\"@id\":\"https:\\\/\\\/airebels.nl\\\/#\\\/schema\\\/person\\\/35a9084dd91503e767c52a0c89a102b8\"},\"headline\":\"AI zichtbaarheid is geen merk-spel maar een categorie-spel\",\"datePublished\":\"2026-08-14T09:41:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/airebels.nl\\\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\\\/\"},\"wordCount\":1216,\"publisher\":{\"@id\":\"https:\\\/\\\/airebels.nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/airebels.nl\\\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/airebels.nl\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Article-9.png\",\"articleSection\":[\"Content &amp; zichtbaarheid\",\"Employer branding\",\"GEO\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/airebels.nl\\\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\\\/\",\"url\":\"https:\\\/\\\/airebels.nl\\\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\\\/\",\"name\":\"AI zichtbaarheid is geen merk-spel maar een categorie-spel &#8212; AI Rebels\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/airebels.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/airebels.nl\\\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/airebels.nl\\\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/airebels.nl\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Article-9.png\",\"datePublished\":\"2026-08-14T09:41:47+00:00\",\"description\":\"Meer dan de helft van alle AI-zoekcategorie\u00ebn heeft nog geen eigenaar. Wat betekent dat voor jouw employer brand en hoe claim jij de plek voordat een concurrent dat doet?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/airebels.nl\\\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/airebels.nl\\\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/airebels.nl\\\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/airebels.nl\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Article-9.png\",\"contentUrl\":\"https:\\\/\\\/airebels.nl\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Article-9.png\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/airebels.nl\\\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/airebels.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI zichtbaarheid is geen merk-spel maar een categorie-spel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/airebels.nl\\\/#website\",\"url\":\"https:\\\/\\\/airebels.nl\\\/\",\"name\":\"UHU AI Rebels\",\"description\":\"Employer Brand Management voor het AI tijdperk\",\"publisher\":{\"@id\":\"https:\\\/\\\/airebels.nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/airebels.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/airebels.nl\\\/#organization\",\"name\":\"UHU AI Rebels\",\"url\":\"https:\\\/\\\/airebels.nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/airebels.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/airebels.nl\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/FAV.png\",\"contentUrl\":\"https:\\\/\\\/airebels.nl\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/FAV.png\",\"width\":512,\"height\":512,\"caption\":\"UHU AI Rebels\"},\"image\":{\"@id\":\"https:\\\/\\\/airebels.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/airebels.nl\\\/#\\\/schema\\\/person\\\/35a9084dd91503e767c52a0c89a102b8\",\"name\":\"Manuela\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6de2da2e3f0a6ba069a4278b216977689ee61a54a03378eb1cba4a035b37e69c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6de2da2e3f0a6ba069a4278b216977689ee61a54a03378eb1cba4a035b37e69c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6de2da2e3f0a6ba069a4278b216977689ee61a54a03378eb1cba4a035b37e69c?s=96&d=mm&r=g\",\"caption\":\"Manuela\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI visibility is not a brand game but a category game \u2014 AI Rebels","description":"More than half of all AI search categories do not yet have an owner. What does that mean for your employer brand and how do you claim the spot before a competitor does?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/airebels.nl\/en\/ai-visibility-is-not-a-brand-game-but-a-category-game\/","og_locale":"en_GB","og_type":"article","og_title":"AI zichtbaarheid is geen merk-spel maar een categorie-spel &#8212; AI Rebels","og_description":"Meer dan de helft van alle AI-zoekcategorie\u00ebn heeft nog geen eigenaar. Wat betekent dat voor jouw employer brand en hoe claim jij de plek voordat een concurrent dat doet?","og_url":"https:\/\/airebels.nl\/en\/ai-visibility-is-not-a-brand-game-but-a-category-game\/","og_site_name":"AI Rebels","article_published_time":"2026-08-14T09:41:47+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/airebels.nl\/wp-content\/uploads\/2026\/02\/Article-9.png","type":"image\/png"}],"author":"Manuela","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Manuela","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/airebels.nl\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\/#article","isPartOf":{"@id":"https:\/\/airebels.nl\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\/"},"author":{"name":"Manuela","@id":"https:\/\/airebels.nl\/#\/schema\/person\/35a9084dd91503e767c52a0c89a102b8"},"headline":"AI zichtbaarheid is geen merk-spel maar een categorie-spel","datePublished":"2026-08-14T09:41:47+00:00","mainEntityOfPage":{"@id":"https:\/\/airebels.nl\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\/"},"wordCount":1216,"publisher":{"@id":"https:\/\/airebels.nl\/#organization"},"image":{"@id":"https:\/\/airebels.nl\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\/#primaryimage"},"thumbnailUrl":"https:\/\/airebels.nl\/wp-content\/uploads\/2026\/02\/Article-9.png","articleSection":["Content &amp; zichtbaarheid","Employer branding","GEO"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/airebels.nl\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\/","url":"https:\/\/airebels.nl\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\/","name":"AI visibility is not a brand game but a category game \u2014 AI Rebels","isPartOf":{"@id":"https:\/\/airebels.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/airebels.nl\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\/#primaryimage"},"image":{"@id":"https:\/\/airebels.nl\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\/#primaryimage"},"thumbnailUrl":"https:\/\/airebels.nl\/wp-content\/uploads\/2026\/02\/Article-9.png","datePublished":"2026-08-14T09:41:47+00:00","description":"More than half of all AI search categories do not yet have an owner. What does that mean for your employer brand and how do you claim the spot before a competitor does?","breadcrumb":{"@id":"https:\/\/airebels.nl\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/airebels.nl\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/airebels.nl\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\/#primaryimage","url":"https:\/\/airebels.nl\/wp-content\/uploads\/2026\/02\/Article-9.png","contentUrl":"https:\/\/airebels.nl\/wp-content\/uploads\/2026\/02\/Article-9.png","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/airebels.nl\/ai-zichtbaarheid-is-geen-merk-spel-maar-een-categorie-spel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/airebels.nl\/"},{"@type":"ListItem","position":2,"name":"AI zichtbaarheid is geen merk-spel maar een categorie-spel"}]},{"@type":"WebSite","@id":"https:\/\/airebels.nl\/#website","url":"https:\/\/airebels.nl\/","name":"UHU AI Rebels","description":"Employer Brand Management for the AI era","publisher":{"@id":"https:\/\/airebels.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/airebels.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/airebels.nl\/#organization","name":"UHU AI Rebels","url":"https:\/\/airebels.nl\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/airebels.nl\/#\/schema\/logo\/image\/","url":"https:\/\/airebels.nl\/wp-content\/uploads\/2026\/02\/FAV.png","contentUrl":"https:\/\/airebels.nl\/wp-content\/uploads\/2026\/02\/FAV.png","width":512,"height":512,"caption":"UHU AI Rebels"},"image":{"@id":"https:\/\/airebels.nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/airebels.nl\/#\/schema\/person\/35a9084dd91503e767c52a0c89a102b8","name":"Manuela","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/6de2da2e3f0a6ba069a4278b216977689ee61a54a03378eb1cba4a035b37e69c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6de2da2e3f0a6ba069a4278b216977689ee61a54a03378eb1cba4a035b37e69c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6de2da2e3f0a6ba069a4278b216977689ee61a54a03378eb1cba4a035b37e69c?s=96&d=mm&r=g","caption":"Manuela"}}]}},"_links":{"self":[{"href":"https:\/\/airebels.nl\/en\/wp-json\/wp\/v2\/posts\/539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/airebels.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/airebels.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/airebels.nl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/airebels.nl\/en\/wp-json\/wp\/v2\/comments?post=539"}],"version-history":[{"count":2,"href":"https:\/\/airebels.nl\/en\/wp-json\/wp\/v2\/posts\/539\/revisions"}],"predecessor-version":[{"id":552,"href":"https:\/\/airebels.nl\/en\/wp-json\/wp\/v2\/posts\/539\/revisions\/552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/airebels.nl\/en\/wp-json\/wp\/v2\/media\/97"}],"wp:attachment":[{"href":"https:\/\/airebels.nl\/en\/wp-json\/wp\/v2\/media?parent=539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/airebels.nl\/en\/wp-json\/wp\/v2\/categories?post=539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/airebels.nl\/en\/wp-json\/wp\/v2\/tags?post=539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}