We help employers actively manage their reputation within Large Language Models so that AI systems recommend your organisation when talent is exploring their options.
✔ Relevant employer in AI answers
✔ Recognisable in your employer story
✔Attractive to talent searching via AI
We work for clients including:
Why now?
The new reality
The way talent orients itself to employers has fundamentally changed. Candidates no longer ask their questions to search engines, but to AI systems. Their answers are increasingly determining the first view of your organisation.
Prompting is the new search
Whereas for years employers were visible through Google, SEO and job boards, talent orientation is shifting at lightning speed to AI and Large Language Models (LLMs). Candidates are searching via chat, via voice prompts and via agents that search the web independently. The prompt's response is increasingly the starting point of imaging, trust and conversation.
Being found with the right words
Yes, one picture says more than a thousand words. But AI (currently) doesn't look at pictures. AI reads, scans, compares and formulates answers from numerous sources. LLMs combine, interpret and reconstruct. What is missing is filled in. What is unclear is simplified. What is inconsistent disappears.
That calls for clear texts. Short sentences. Facts. Q&A structures. Clarity. Employer branding thus shifts from sending to being understood. This is a whole new branch of sport.
However, we are seeing a change emerge, as Google launched Gemini Embedding 2 on 10 March 2026: an AI model that understands text, video, images, and audio simultaneously. This means that videos, podcasts, and other visual material will also count for LLMs. Want to stay up to date with these and other developments? Then also check out our knowledge base.
What we do
Employer Brand Management within LLMs
We offer employers an Employer Brand Scan and ongoing reputation management within LLMs.
We provide insight:
- What AI systems say about your organisation
- Where that image comes from
- What is missing or misinterpreted
- Where you can strengthen, clarify or adjust
✔ Relevant employer in AI answers
✔ Recognisable in your employer story
✔Attractive to talent searching via AI
Our approach
Actively monitoring and directing the conversation
Employer Brand Management within LLMs. We help employers actively monitor and manage their reputation, attractiveness and credibility within AI systems.
Our approach:
- Understanding how LLMs position your organisation
- Analysis of sources used, assumptions and gaps
- Identification of reputational risks and missed opportunities
- Concrete actions to make your employer story more consistent and stronger
Packages
Affordable options for every employer
Business & Scale
€2,450 per month
Strategic onboarding: €8,500 (one-off)
For organisations that want to actively manage how talent uses AI during orientation and choice.
AI Talent Perception & Competitor Tracking
What AI says about you as an employer versus your competitors.
What AI says about you as an employer versus your competitors.
- Talent questions and 15,000 answers per month. Continuous insight
what ChatGPT and Copilot answer when candidates
search for vacancies, culture and salary in your sector. - Benchmarking against competitors. See immediately who AI points to as
market leader or best workplace within your scarce profiles. - Image development. Early identification of outdated information,
negative AI sentiments or bias about your organisation.
Candidate Intent and Journey Mapping
Understanding the orientation phase of the modern job seeker.
- 150 strategic search queries by talent.
Worked-out scenarios of concrete questions that candidates
positions, such as “How is the work-life balance at [Company] vs
[Concurrent]?” - AI Candidate Journey Analysis. Accurately mapping out which
decision moments AI influencing the candidate whether or not to
apply.
AI-Ready Employer Branding Content
Content that AI actively takes over and cites as a reliable source.
- Authority articles per month. Careers stories and culture pieces, specifically written and structured so that AI search engines cite and summarise them.
Strategic Partnership & Reporting
Support to translate the data for the board and recruitment.
- 4 hours of dedicated consultancy. Hands-on help with content strategy.
- MT deep-dive session. Quarterly presentation on the state of the
brand in the AI era. - Monthly KPI reporting. Clear overview of you
market share within generative search engines.
Enterprise
From €5,000 per month
Custom onboarding
For employers who want to structurally manage their reputation and recruitment inflow via AI answers, across multiple brands, labels or countries.
AI Talent Perception & Competitor Tracking
Dedicated reputation monitoring across your entire employer brand.
- 2 websites (corporate + career). Both brand environments continuously
followed in ChatGPT, Copilot, Gemini and Perplexity and others
language models of your choice. - Talent questions and 40,000 AI answers per month. Continue
insight into what ChatGPT and Copilot answer when
candidates look for job vacancies, culture and salary in your
sector. - Competitive comparison in AI. See where your competitors
take a position in the response and what is needed to return it
grab.
Candidate Intent and Journey Mapping
Built completely tailored around your target audiences.
- 350+ strategic search queries (fully custom). By target audience,
job family and country elaborated. - AI Candidate Journey Analysis per segment. Decision moments in
map for each persona.
AI-Ready Employer Branding Content
Engineering answer at scale.
- Authority articles per month. Careers stories and
cultural pieces that AI quotes and summarises, distributed across your
brands and target audiences.
Strategic Partnership & Reporting
A dedicated team alongside your management and recruitment.
- Dedicated analyst. A single point of contact for your data, sector
and knows the competitors. - 16 hours of dedicated consultancy. Hands-on help with
recruitment marketing and brand strategy for language models. - MT Deep dive + strategy session. Quarterly presentations plus one
semi-annual work session to adjust the course. - Monthly KPI reporting. Clear overview of you
market share within generative search engines.
Schedule a demo
AI-proof your employer brand.
Candidates ask AI. What do LLMs say about your organisation today? And does that image match who you really are?
In one demo, you will see:
- What answers AI gives about your employability
- Which sources feed (or miss) that picture
- Where reputational risks and missed opportunities lie
- Which concrete actions make an immediate impact