Our latest learnings on deploying AI for your employer brand
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Het gesprek over jou, zonder jou
Het gesprek over jou, zonder jou
A model is now sitting on both sides of the table. What does that mean for you as an employer?
A model is now sitting on both sides of the table. What does that mean for you as an employer?
The conversation you're not a part of
The conversation you're not a part of
Topic: GEO - basics
Read more about why GEO matters. Understand the fundamental shift: how AI is changing candidate search behaviour and why traditional metrics are no longer enough.
Introduction GEO - What is it and why now?
Introduction GEO - What is it and why now?
The shift in candidate behaviour - Why Gen Z doesn't google anymore
The shift in candidate behaviour - Why Gen Z doesn't google anymore
SEO vs GEO - What's the difference?
SEO vs GEO - What's the difference?
The meta-shift - From tool to colleague
The meta-shift - From tool to colleague
Measuring what doesn't click - KPIs for the AI era
Measuring what doesn't click - KPIs for the AI era
Slechts 7,2% of alle merken verschijnen zowel in Google AI Overviews als in ChatGPT en Perplexity
Slechts 7,2% of alle merken verschijnen zowel in Google AI Overviews als in ChatGPT en Perplexity
GEO increases brand visibility in AI answers by up to 40%, Princeton research shows
GEO increases brand visibility in AI answers by up to 40%, Princeton research shows
AI visibility and employer branding: how it differs from classic SEO
AI visibility and employer branding: how it differs from classic SEO
Frequently asked questions about GEO
Frequently asked questions about GEO
Topic: GEO - Content & visibility
Read and learn what content AI cites and how to leverage authentic opinions for maximum visibility.
Content quoting AI - The science of visibility
Content quoting AI - The science of visibility
Employee advocacy in the AI era
Employee advocacy in the AI era
Employer branding for niche markets
Employer branding for niche markets
The role of video and podcasts
The role of video and podcasts
Alumni as AI ambassadors
Alumni as AI ambassadors
The AI job seeker already exists. Your careers site just doesn't know it yet.
The AI job seeker already exists. Your careers site just doesn't know it yet.
One brand, six AI platforms, visibility from 19 to 69 percent
One brand, six AI platforms, visibility from 19 to 69 percent
The employers’ 52% does not exist for AI. And Google is now showing you that in black and white.
The employers’ 52% does not exist for AI. And Google is now showing you that in black and white.
The conversation you are not in
The conversation you are not in
AI visibility is not a brand game but a category game
AI visibility is not a brand game but a category game
1 billion, every week and the model sounds more certain than ever
1 billion, every week and the model sounds more certain than ever
Symphony Talent is building a dashboard. You are to become the answer.
Symphony Talent is building a dashboard. You are to become the answer.
In mid-2026, the application process for a model begins
In mid-2026, the application process for a model begins
82%: Candidates change their minds about an employer because of AI
82%: Candidates change their minds about an employer because of AI
Topic: GEO - Technology & implementation
From schema markup to competitive analysis: the practical building blocks to make your employer brand machine-readable.
Technical implementation - Schema markup and structured data
Technical implementation - Schema markup and structured data
Competitive analysis - How do you score vs. others?
Competitive analysis - How do you score vs. others?
Business case and budget for GEO
Business case and budget for GEO
The candidate journey in the AI era
The candidate journey in the AI era
Topic: GEO - Strategy & scalability
Think bigger: from crisis management to international markets and the trends coming after 2026.
Looking ahead - What comes after 2026?
Looking ahead - What comes after 2026?
Crisis management in AI answers
Crisis management in AI answers
International employer branding in AI
International employer branding in AI
AI and diversity & inclusion
AI and diversity & inclusion
Topic: GEO – Trends and figures
Read and learn all about the recent trends and figures in Generative Engine Optimisation.
58% van consumenten vervangt Google door AI-tools voor productonderzoek
58% van consumenten vervangt Google door AI-tools voor productonderzoek
Slechts 7,2% of alle merken verschijnen zowel in Google AI Overviews als in ChatGPT en Perplexity
Slechts 7,2% of alle merken verschijnen zowel in Google AI Overviews als in ChatGPT en Perplexity
Seven times “GEO” in one Google job advert, while Search says it doesn't exist
Seven times “GEO” in one Google job advert, while Search says it doesn't exist
One brand, six AI platforms, visibility from 19 to 69 percent
One brand, six AI platforms, visibility from 19 to 69 percent
Advertisements in AI: what has been under the answer since February 9th
Advertisements in AI: what has been under the answer since February 9th
Employer branding agency for AI and LLMs: this is the difference in 2026
Employer branding agency for AI and LLMs: this is the difference in 2026
The employers’ 52% does not exist for AI. And Google is now showing you that in black and white.
The employers’ 52% does not exist for AI. And Google is now showing you that in black and white.
Why AI crawlers are reading your employer pages and sending nobody back
Why AI crawlers are reading your employer pages and sending nobody back
68% candidates are no longer clicking through
68% candidates are no longer clicking through
82 per cent of jobseekers have seen their perception of an employer shift because of a chatbot
82 per cent of jobseekers have seen their perception of an employer shift because of a chatbot
The conversation you are not in
The conversation you are not in
The job interview that AI is already conducting without you
The job interview that AI is already conducting without you
Almost half of all searches now get an AI answer. The candidate reads that answer. Is your story in it?
Almost half of all searches now get an AI answer. The candidate reads that answer. Is your story in it?
680 million citations. Fifteen domains. And your careers page doesn't count.
680 million citations. Fifteen domains. And your careers page doesn't count.
OpenAI is launching its own AI jobs board in mid-2026
OpenAI is launching its own AI jobs board in mid-2026
1 billion, every week and the model sounds more certain than ever
1 billion, every week and the model sounds more certain than ever
ChatGPT now has ads. What that means for your employer brand.
ChatGPT now has ads. What that means for your employer brand.
Google quietly swapped its AI model. What employers don't realise is costing them candidates.
Google quietly swapped its AI model. What employers don't realise is costing them candidates.
OpenAI is building a recruitment platform in ChatGPT. What does this mean for employer branding